In 2003, President Yoweri Museveni launched the first Uganda coffee product, Mount Elgon Coffee, on the international market in Denmark.

The initiative was under a joint venture between Uganda Coffee Development Authority (UCDA) and the House of Uganda Coffee-APS in Copenhagen.

OneCafe chairman Bendix Lars quoted by New Vision on Saturday said Ugandan coffee has enormous potential because it is judged to be the best in the world.

Lars said the London-based judges of the best products and innovations nominated the coffee for the competition that saw them winning on Thursday.

"A couple of months ago, we started a new product OneCafe and it 's a concept for a one-solution cafe," Lars told the paper on phone.

He said his company, which has a factory in Tororo where the coffee is processed, intends to establish itself in nine eastern and southern African countries to process coffee for the huge international market.

The other countries, whose coffee Lars said is good, include Kenya, Tanzania, Ethiopia, Burundi, Rwanda, Malawi and Zambia.

"The coffee market is enormous, next to the oil market. It is the biggest food exportation and we will ensure we promote the East African coffee," he said.

He said the factory in Tororo was still too small to satisfy the international demand. He said his company intended to support the 2015 millennium goals and that was why they wanted to invest in developing coffee in the nine African countries.

"All these coffees will be collected in exclusive boxes. It will help these countries to export high quality finished coffee to the international market," Lars said.